Content Is Your Business highlights how consumer brands are reaching new audiences through digital storytelling and changing the way people view and connect with them across the globe. Brands are developing killer content strategies across digital, social, and mobile platforms and are mapping out content by audience, measuring storytelling success, working with influencers, and building a culture of content in-house. This show is about where content programming is going next as the digital publishing, media, PR, and e-commerce spaces are transformed. With hosts ranging from digital strategy experts to media network founders, Content Is Your Business unfolds the new world of content.