Short Audio Stories - Quick Results
The average length of a podcast is about 45 minutes. But, as more people work remotely, eliminating their morning and evening commute, the demand is growing for shorter podcasts— episodes that can be more easily enjoyed throughout the day.
Using the short format for business podcasts takes advantage of this trend. If you don’t need 45 minutes to deliver your message, why waste your customer, vendor, partner, or employees’ time? It’s okay to fit the episode length to the content length.
Why short-form audio for business?
Audio is immediate, conversational, and engaging. Short-form audio (up to about 5 minutes of content) creates an audio experience that delivers the engagement, but can be consumed quickly, on the go, or between tasks. It allows the creator to experiment with different episode styles and formats and then assess the listener's response. And, short-form audio is quicker to produce, more reusable across multiple platforms and more easily updated.
How can you use short-form audio to drive engagement and conversion?
How do you make a retail storefront speak? How do you drive art purchases from a public art installation?
One of our clients asked us exactly this question. That’s why we created StoriDots. We took the accessibility of a QR code and joined it with the experience of a short-form podcast, to make location and product-specific messaging easy and accessible.
Why use QR codes to drive business?
Consumers are now comfortable using QR codes for everything from menus to sharing WiFi, interpersonal micropayments, and purchasing tickets. QR codes can be affixed to storefronts, product packages, gallery walls, and many other physical locations. They allow you to deliver complex data to a consumer with a simple scan. And, when someone scans your StoriDot QR code, you are collecting powerful data to allow you to analyze your business in greater detail.
How does our StoriDot work?
A quick scan of our StoriDot QR-code sign, on a storefront or physical installation, leads to a customizable mobile web-page experience, featuring a short fully-produced audio story, enhanced with up to 3 clickable links to videos, websites, etc., along with social sharing options.
You can create a short audio story about your founder, your product, or your business. You can create a link to your website to drive purchases from a physical storefront or other location, or link to a sponsor or advertiser, or engage customers with your brand story in an immersive format.
Additional Features of StoriDot Technology
Is your brick-and-mortar store closed for the night? Potential customers that pass by your retail storefront can be taken immediately to your e-commerce presence just by pointing their phones at a StoriDot sign.
In fact, you can use your StoriDots to follow your customer along on their full journey, building engagement and loyalty. Place a StoriDot QR code sign on your retail storefront, in high traffic areas of your store, and on your product packaging. Amplify the message by embedding an audio player, with your StoriDot audio story, on your website. And, we can help you to update or change your audio story and the links without changing the physical StoriDot QR-code sign.
For maximum reach, take some or all of your StoriDot audio stories and release them as episodes on the major podcast platforms. This allows you to use the amplification and syndication effects of publishing on Apple Podcasts, Google Podcasts, Spotify, and many others.
For more information about how you can use StoriDots, contact storidot@mouthmedianetwork.com.