Powerful Connections: How Audio Can Drive Your Non-Profit Mission
Nonprofits and podcasts - not an obvious connection?
Podcasts tell compelling stories to engage an audience. Ensuring the fiscal sustainability of a charity is all about telling compelling stories to drive donations and support. The connection is undeniable. So, shouldn't you be using audio to drive your mission?
Three ways non-profit organizations can successfully use audio stories:
Start A Show To Expand Your Donor Base
Your organization and its mission can gain greater visibility through podcasting. Think about starting a podcast with a distinctive theme and vision that reflects your mission and showcases experts, creators, and leaders in your organization, or simply aligned with your mission.
That’s exactly what the global organization Synergos is doing with their philanthropy podcast, Cultivate the Soul Podcast — Inner Work for Social Change. Our producers helped them create and produce a podcast which explores the intersection of philanthropy, contemplative practices, self-reflection, and spirituality. It spotlights leaders in philanthropy through discussions about how they are bringing inner work to outer action and the impact this intersection creates.
Produce a Private Podcast to Inform and Motivate Your Supporters
Keep your major donors and key supporters informed about the great work you do with a private proprietary series created just for them.
Targeted proprietary podcasts are a solution we’ve pioneered and enabled for several major clients. We can record and produce a private show with one episode or a series of episodes, that you can deliver directly, and privately, to your carefully selected target audience.
Make it both compelling and informative - and drive connection and engagement. Make your most important audience feel special by giving them insights and access that are not available to the general public.
Create a StoriDot™ to Drive On-Site Engagement
You can drive engagement and conversion from physical locations using our StoriDot Audio QR Code technology, designed specifically to do just that. A quick scan of a StoriDot QR code sign on a window, wall, or installation, leads to a customized mobile experience featuring a short fully-produced audio story enhanced with 3 clickable links (to videos, websites, etc), and social sharing options.
First, we help you create a short audio story— we recommend for maximum engagement that the audio story should be under 5 minutes, including intro music. The story should not just be a commercial for your organization— make it a compelling narrative about culture, history, empowerment, or other engaging subjects related to your mission. We can help you do that. We will record and produce your audio story through an easy-to-use guided remote recording platform, aimed at delivering the highest quality audio, enabling a smooth user experience.
The next step is designing the physical StoriDot sign and graphics for the mobile landing page. We will guide you on best practices or connect you with illustrators familiar with the platform. Finally, you select three clickable links for your landing pages - such as your website, a link to donate, or more audio stories.
And, we can take all of your StoriDot audio stories and release them as individual episodes of a new podcast series from your organization, on major podcast platforms including Apple, Google, Spotify, and hundreds more.
Here’s an example of how Art on the Ave NYC uses StoriDots to drive purchases of art from outdoor public art exhibitions in empty retail storefronts in New York City: StoriDot Case Study
You already have the stories that show why your mission is so important. Now it's time to share those stories. Audio is the most compelling way to share your story.
Contact us at: podcasts@mouthmedianetwork.com.