StoriDot, A Location-Based Audio Solution, Is Changing How Art Is Experienced In Public
Works of art— paintings, drawings, sculptures, crafts and installations - can be enjoyed and experienced simply by looking at them.
But, some people want a deeper connection to the artwork— they want to know about the artist and the artist’s inspiration and process. Many people with visual disabilities and alternative learning styles need a way to access art other than just visually. And, importantly, artists that are not represented by galleries need a way to expand their audience and then sell their art to earn enough money to continue creating.
Enabling Immediate Engagement
We’ve already proven that a StoriDot can change non-profit fundraising, but how do you use StoriDot to make art accessible? Relatable? Understandable?
How do you support an artist’s career? Reputation? Audience? How do you support public art projects?
The Value of StoriDots for Art Museums, Fine Art Galleries, and Public Art Exhibitors
Works of art that are purely visual can be enriched and amplified by high-quality supplementary or educational material delivered in a different media or format.
Recent events have made the delivery of supplementary or educational material more difficult for museums and galleries.
Previously, museums typically relied on headphone-enabled audio guides, discussing selected works of art in an exhibition, which could be rented on-site by visitors to the museum. Art galleries often made available to their visitors short written statements about the artists represented in the gallery.
Shared Headphones Are Out
Concerns about hygiene and safety among visitors have led to a discontinuance, or at least reduction, in the use of headphone-enabled audio guides and printed material distributed to visitors.
StoriDot is a hygienic no-contact solution for information-sharing.
How do StoriDots solve the problem of delivering information in a safe and accessible way?
MouthMedia Network’s StoriDots have been described by museum directors as an “elegant and efficient” solution. StoriDot is an eye-catching QR code design, placed on a wall or an installation, that links to a short “mini podcast” - an audio story. For example, StoriDots can include an audio story by the artist discussing the process of inspiration and creation, or by the curator explaining the meaning and historical significance of the artist and artwork. The StoriDot landing page also has 3 clickable links that can drive visitors to the museum, artist or gallery sites, or to other helpful websites.
Visitors can scan the StoriDot with their phones, then step away and listen to the audio and click the links. The experience is sanitary (no touching involved) and can be socially distant. It lets visitors learn more at the moment, or download the audio for listening at a later time, and even share the audio story with family and friends. And, the museum or gallery can embed the audio stories on their website to reach an even broader audience across the world.
Self-Guided Audio Tours Enable Accessibility
StoriDot also makes the artwork accessible to visitors who are blind or visually impaired, or who otherwise are not able to experience the artwork visually. It enables people to share an art experience more broadly with family or friends.
And, StoriDots make great educational tools. Teachers can have their students scan StoriDots as part of a lesson on a field trip to a museum, providing a self-guided audio tour. Or, they can simply have the students access an artist’s audio story online as they look at the artwork, as part of an in-class lesson.
Artist Sherwood Schwarz, pictured with his work and the StoriDot that tells his story.
The Value of StoriDots to Artists
Converting Enthusiasm To Purchasing Behavior For Art
Artists, particularly those exhibiting in public spaces, need a mechanism to transform enthusiasm for their work into purchases of their art. This is true for a range of artists, including, painters, photographers, sculptors and even performance artists. But this is particularly important for young or unknown artists, and those not represented by art galleries, who would benefit from a wider audience and funding for their art careers.
StoriDots can drive purchases when placed next to an artwork.
A StoriDot can link to an audio story delivered directly by the artist and then link to the artist’s website for an immediate purchase of the work itself, prints, or digital assets. Users can also be provided with a signup form that makes it easier to remember the artist and purchase a work at a later date.
StoriDot Is A Social Tool
The StoriDot interface allows a visitor to immediately share the audio story and engagement links to friends or public social media, and spread the word about the artist instantly.
A quick scan of the StoriDot code makes the story-sharing process simple, fast, and easy.
See how Art on the Ave NYC uses StoriDots to enhance their outdoor art exhibitions and drive purchases of the artwork in this StoriDot Case Study.
For more information on using StoriDots to power art engagement and enhance exhibitions, contact the StoriDot art team: storidot@Mouthmedianetwork.com.