StoriDot Technology Drives An Engagement Boost, Enabling Richer Retail Experiences For Customers
Power Your Holiday Displays With Audio For Business
At MouthMedia Network, we believe in the power of compelling audio stories to drive business. That’s why we created a podcast network focused on great business conversations, and we created StoriDots - mini podcasts for in-store installation.
This Holiday Season, retailers can use StoriDots to add audio to their holiday displays powering in-store engagement and driving purchases. It’s easy, cost-effective, and contactless.
Holidays Mean Business
U.S. retailers on average generate more than 25% of their annual sales during the period from Thanksgiving through Christmas - the Holiday Season. Holidays are happier for business owners when consumers make more purchases for themselves and give them as gifts for friends and family. This year, the Holiday Season is expected to be strong, despite the challenges of widespread labor shortages and supply chain disruptions. Analysts point to pent-up consumer demand, after almost 2 years of pandemic restrictions, and a desire to once again celebrate holidays with family and friends. Consumers are expected to splurge on electronics, jewelry, and new clothes. And, they are expected to return to shopping in person in brick and mortar stores (as well as to continue to research and shop online).
Experiences Drive Business
Traditionally, retailers have offered discounts and sales to drive holiday traffic. But, with rising labor and inventory costs, discounting may not be feasible for many retailers this year. Instead, retailers are seeking to entice consumers by curating the store environment to make it fun, unique, and experiential. It should mirror the engaging aspects of online shopping. That means making the in-store experience interactive, with on-site activities and social sharing of the experience.
Audio Enhances Customer Experience
Retail stores can be static environments - particularly retail store windows. Adding audio to a store window, or a display inside the store, particularly during the holidays, creates immediate engagement. Audio is personal, conversational, and engaging. In the context of a retail store, short-form audio (up to about 5 minutes of content) is ideal. It creates an audio experience that delivers the engagement but can be consumed quickly on the spot, as well as saved for later follow-up.
StoriDots Are The Best Way To Use Audio In-Store
StoriDot signs can be used as an integral part of holiday displays - either inside the store or as part of window displays. A quick scan of our eye-catching StoriDot QR-code signs, on a storefront or physical installation, leads to a customized mobile experience. The highlight of the experience is a short fully-produced and captivating audio story. The audio experience is enhanced with up to 3 clickable links to videos, websites, etc., along with social sharing options.
Customers can listen to the audio story and click the links on-site, download them for future engagement and also share the stories with family and friends. It is a safe, socially distanced, contact-free experience.
Create Your Own Holiday StoriDots
StoriDots can capture the holiday feeling with an audio story tailored to the season. Create heartwarming stories about the store, founder, or products, promote the mission of a non-profit, or deliver inspiring messages. These audio stories create a unique experience for the customer and a deeper connection to the retailer. Engagement and connection drive business.
Retailers Already Use StoriDots To Boost Engagement
Northwood Retail leases, manages and markets a portfolio of community and mixed-use properties across the United States with a concentration in Texas, Colorado, North Carolina, and South Carolina.
Northwood created a series of StoriDots for a curated group of their retail tenants in 5 of their luxury malls, to tell their individual founder stories. Beautifully designed StoriDots were placed in the windows of each store so customers can experience the story of the brand in the founder’s own voice.
You can listen to all of the founder stories in the Backstory Beginnings podcast series right here: Backstory Beginnings - A Northwood Retail Podcast.
You Can Use StoriDots For The Holidays
Don’t use the same old static holiday displays. Visit StoriDot: audio solutions for business to learn more about how you can create your StoriDots for this holiday season. For a free consultation, contact the StoriDot team directly: storidot@mouthmedianetwork.com.
